OnDeck’s CEO John Reid
At OnDeck Marketing, John is on a mission to close the gap between higher ed institutions and the students most likely to attend them — by meeting those students where they already are.
John Reid's career list includes biomedical sales, TV news writer/producer, forest fighter, and more, but no matter how far he roams, higher education advertising always finds a way to drag him back.
He got his start in higher ed advertising as President of Glacier, an agency built around innovative OOH tactics to help post-secondary institutions reach prospective students. After an acquisition took him into performance marketing, he returned to the space he loves as CEO of OnDeck Marketing — a company that places 6' tall digital screens inside community colleges and high schools across North America.
When the opportunity came to sponsor Higher Ed Icons, John didn't hesitate to have OnDeck Marketing as the founding sponsor of Higher Ed Icons.
When he's not placing screens, you'll find him lost in a new city on a long run or covered in sawdust in his workshop.
“This show is about the people who’ve shaped how higher education tells its story. And that story matters to everything we do at OnDeck. We’re proud to help bring these conversations to the people who need to hear them.”